Hotel Style

The Wythe Hotel in über-hip Williamsburg, Brooklyn, is a welcome addition to the neighborhood, advertising its presence from miles away with what seems to be the largest “hotel” sign anywhere in the world, except for Las Vegas, of course. (Unlike Vegas joints, though, the Wythe is thankfully otherwise understated.) What appears to be overkill and gimmicky is actually rather elegant, and not out of keeping with the still-industrial quality of the street. If Brooklynites can advertise themselves with their often loud tattoos, then why can’t a hotel scream its presence with its own mark?