Whatever you want to call them—sneakers, athletic shoes, trainers—it’s been a long time since shoes designed for playing sports or running have remained solely on the playing field. These days there isn’t a designer on the planet that doesn’t acknowledge that men (and women) will wear sneakers with everything from formal wear to shorts and t-shirts, and to every occasion, from backyard barbecue to work, if they can get away with it.
While there remains little doubt that sneakers are generally more comfortable than any other kind of footwear, most fashion designers aren’t thinking comfort when adding sneakers to their lines——they’re thinking fashion and style. For someone used to knocking around in a pair of Converse or Keds, sticker shock is inevitable when looking at leather sneakers made in Italy by designers whose clothes can also elicit envy of the one percent. There is a place for the beat up pair of simple sneakers, but today there’s also a place for stylish and exquisitely made high-end athletic shoes, especially ones that aren’t from the usual suspects of fashion and are made by people who genuinely love their craft.
FEIT, a company founded by two brothers, who also believe in sustainable manufacturing, produce beautiful sneakers——one hesitates to call them that—and although the silhouette is classic court shoe, they’ve issued black and white pairs that stand well above the crowd. As you will, if you sport a pair. Sometimes, “heritage” can be left at home.